Match-making between Russian and European businesses step by step

The main objective of OPORA EUROPE is to generate business opportunities among OPORA RUSSIA's members and other clients. It aims to bridge the obstacles of conducting international business by providing reliable and first-hand business information, conducting market analysis and establishing business-to-business contacts. Key to success in international business is excellent information and trust. OPORA EUROPE can provide both. It is a business focused, trusted organization established by business itself. It is a self-help organization for SMEs to solve their problems of internationalizing.

The strategy of OPORA EUROPE is based on the life cycle model of a company. At an early stage, a company may be interested in an international R & D partnership in order to develop a new product or service. Once the product or service is market ready, the company looks for support to find suppliers from abroad. If sales are successful, a company intends to export its product or service in order to expand the market and seeks distributors abroad. Once international distribution works, a company intends to run its own distribution network and may establish subsidiaries abroad. At a final stage, a company may expand production itself into foreign countries and invest directly abroad. These kind of business partnerships may take various forms and faces a series of obstacles in implementing.

Types of business partnerships

The larger the constraints, the larger the need for professional support. Focusing on the life cycle model, OPORA EUROPE tries to address the challenges of internationalization from the point of view of the company. This radical, demand driven and customer oriented approach distinguishes OPORA EUROPE from its competitors.

The first step. General information / market analysis / business intelligence

The first step - General information / market analysis / business intelligence Before entering a new market, a company needs some general information regarding legal conditions and business opportunities and a profound market and competition analysis for the specific sector and product. In addition, companies are interested in information regarding business development, new trends and opportunities in their target markets.

In order to find out whether your product or service has a potential on the Russian market the following procedure is recommended: Market overview includes the most important data and figures about your line of business in your new target market such as:

General information about the market and country specific regulations (size, trends, political stability, regulations and restrictions etc.)
Information about your line of business.

This service allows companies to develop a most efficient commercial offer, define the schemes of promotion and be promptly prepared for holding negotiations in most competent way.

The second step - Intelligent matching / business partner search / establishing business to business contacts

The second step - Intelligent matching / business partner search / establishing business to business contacts
As a second step of international expansion, a company usually looks for a partnership for R & D, supply, distribution etc..

Russian market is sometimes not as easy to access as other European markets and there is no reliable data base for potential business partners.The most important decision is to choose the right partner. OPORA EUROPE helps identifying and selecting partners. This “intelligent matching” is usually the result of an elaborate screening process, evaluation and due diligence of a potential partner, establishing first contacts, elaborating joint projects and preparing contracts.

According your requested profile of your future business partner, up to 5 companies are assessed by us.
The portfolio of a potential partner includes the following information:

company profile with relevant characteristics,
location and infrastructure,
ownership and structure of organization,
sales program / brands,
customer's structure
Personal impression, evaluation and recommendation.

OPORA EUROPE also provides assistance in negotiations between the two partners helping to bridge language, cultural and legal barriers.

The third step - Organization of business delegations / awareness tours / seminars

The third step - Organization of business delegations / awareness tours / seminars. Before starting operations, companies and regions organise business delegations or awareness tours to gain a first hand impression of the new markets, to establish first business to business contacts and to learn more about the legal and economic framework.

OPORA EUROPE organizes both individual and group business missions.

OPORA EUROPE with its 79 regional branches and 330 000 members has a unique network in entire Russia. Based on its network, OPORA EUROPE can provide services no other organization or agency is able to provide. It includes background check and due diligence, arranging exports to distant markets and up-to-date market analysis in specific sectors.

For further information on our services, please contact us by phone +41 (0) 43 268 80 02 or
e-mail: igayduk@oporaeurope.com

Match-making between Russian and European businesses step by step

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